JOIN THE SKILLED TRADES LEADERSHIP GUILD
Where Trades Owners Become Future Ready
The Skilled Trades Leadership Guild is a private, ongoing membership for owners and senior leaders of skilled trades companies who carry the weight of the business.
It works like the trades mastery journey you already know: apprentice, journeyperson, master. This one is built for the leadership side of the business.
THE GUILD ISN'T FOR EVERYONE.
WHO IT'S FOR:
The Guild is for trades company owners and senior leaders who know the next few years will test them. They want to protect their margins, their people and the business they built, and be ready for what's coming.
IT'S NOT FOR YOU IF:
You aren't willing to look in the mirror and honestly get better at leading.
You're not willing to look honestly at how your company actually runs and make it better.
The Guild's Member Advisors carry a limited number of members. They are hands-on, experienced, legally backed and ready to help you operationalize.
WHAT TO EXPECT IN THE GUILD
Guided by a Member Advisor
An experienced operator who knows your situation will guide you through the program, keep you accountable and bring in the right expert advisors to solve your problems at the right time.
The Senior Member Advisory Board
Specialists in people, HR, systems, training and project management are ready when you need them. When you're putting out fires, pick up the phone and the right advisor will help you steer through.
The Brief
You'll have working sessions with your Member Advisor every two weeks. A Command Brief arrives by text beforehand, so you're ready to execute on the work you've decided to do.
A Peer Network
Grow your leadership skills alongside other trades owners facing the same pressures: hiring, margins, growth and succession. Learn from each other in a private room, with no competitors' sales pitches.
STAGES OF LEADERSHIP PROGRESSION IN THE GUILD
01
STAGE 1 ·
Lead Self
Take control of your work: how your time is spent, your energy and your decisions. Get out of the weeds and lead with confidence.
02
STAGE 2 ·
Lead Others
Coach, communicate, delegate and hold people accountable. Develop your supervisors and foremen. Be seen as a firm and fair leader your crews want to work for.
03
STAGE 3 ·
Lead Organization
Make decisions that shape the future of the business. Plan succession, modernize, digitize and protect the legacy you've built.
Members earn their way through each stage. Milestones are earned and credentialed.
FROM YOUR FELLOW BUSINESS MANAGERS
WHY THE GUILD WAS CREATED
After years of consulting for skilled trades companies, this exclusive membership and peer network was created to systematically support owners through the challenges every trades business faces: finding and keeping good people, protecting margins and growing without burning out.
Services are tried and tested. Training and recommendations are based on what works in the trades.
We understand the trades because we've worked in and with them for years. We know what works and what doesn't.
YOUR TEAM IS COUNTING ON YOU.
You don't have to learn how to lead all alone.
WHAT IS THE GUILD SUITABILITY REVIEW?
•Free, private, 60 minute video call
•Complete a diagnostic live with a member advisor
•Answer questions and get a situation report before the call ends.
•You’ll know if The Guild is right for you and what your top 3-5 risks are that you’ll tackle in the first 90 days of the membership.
QUESTIONS YOU MIGHT BE ASKING
-
Yes. What you share in your Suitability Review stays between you and your Candidate Member Advisor. When we work with members, we have strict NDAs.
-
That's part of what we help with. Members get a one-page business case built for their partners and leadership team.
-
No. You won't get a binder that sits on a shelf. You get a Member Advisor, a plan, services and training, as well as the tools to carry out meaningful change in your business.
-
It goes further. A coach gives you advice. The Guild focuses on you as a leader and on how your company runs day to day, with a Member Advisor, a board of specialists and a peer network of trades owners behind you.
-
We'll walk you through membership levels on the call, once we know whether it's a fit. The suitability call is free.
-
Yes, we'll help you lead through those conversations. We'll make sure you're aligned legally too. For mental health support, we connect you with qualified professionals.