JOIN THE SKILLED TRADES LEADERSHIP GUILD
Where Trades Owners Become Future Ready Leaders
The Skilled Trades Leadership Guild is a private, ongoing membership for owners and senior leaders of skilled trades companies who carry the weight of the business.
It works like the trades mastery journey you already know: apprentice, journeyperson, master. This one is built for the leadership side of the business.
THE GUILD ISN'T FOR EVERYONE.
WHO IT'S FOR:
The Guild is for trades company owners and senior leaders who know the next few years will test them. They are worried about:
Project profit margins
Finding and keeping the best workers
Growing the business they built
Getting ready for what's coming (AI, Digitization, Economy)
These problems will continue to keep you up at night if you don’t do something about it now.
IT'S NOT FOR YOU IF:
You aren't willing to look in the mirror and honestly get better at leading.
You're not willing to look honestly at how your company actually runs and do what it takes to future proof it.
You like struggling to manage a changing workforce without the support of expert advisors.
The Guild's Member Advisors work through business gaps and leadership capability and capacity with a small number of Guild Members. They are hands-on, experienced, legally backed and ready to help you operationalize.
WHAT TO EXPECT IN THE GUILD
Your Member
Advisor Guide
An experienced operator will get to know your situation and will guide you through the program, keep you accountable and bring in the right expert advisors to solve your problems at the right time.
The Specialist Advisory Board
Specialists in workplace culture, team building, Health & Safety, HR, systems, training and project management are ready when you need them. When you're putting out fires or working through new initiatives, pick up the phone and the right advisor will steer you through.
The Brief
You'll have working sessions with your Member Advisor every two weeks to walk you through the content, workshops, exercises, and strategy. A Command Brief arrives by text beforehand, so you stay on track and are ready to execute the work you've decided to do.
A Peer Network
Grow your leadership skills alongside other trades owners facing the same pressures: hiring, margins, growth and succession. Learn from each other in a private room, with no competitors' sales pitches.
STAGES OF LEADERSHIP PROGRESSION
IN THE GUILD
01
STAGE 1 ·
Lead Self
Take control of your work: how your time is spent, your energy and your decisions. Get out of the weeds, get organized and own the day.
02
STAGE 2 ·
Lead Others
Coach, communicate, delegate and hold people accountable. Develop your supervisors and foremen. Become a firm and fair leader your crews want to work for.
03
STAGE 3 ·
Lead Organization
Make decisions that shape the future of your business. Plan succession, modernize, digitize and protect the legacy you've built and are continuing to grow. Every step should grow your enterprise value.
Members earn their way through each stage. You will be working on real priorities and completing work that you’ve been putting off for years.
A MESSAGE FROM YOUR PEERS
WHY THE GUILD WAS CREATED
After years of consulting for skilled trades companies, this exclusive membership and peer network was created to systematically support owners through the challenges every trades business faces: finding and keeping good people, protecting margins and growing without burning out.
Services are tried and tested. Specialty advisors have decades of experience. Training and recommendations are based on what works in the trades.
We understand the trades because we've worked in and with them for years. We know what works and what doesn't.
YOUR TEAM IS COUNTING ON YOU.
You don't have to learn how to lead all alone.
WHAT IS THE BUSINESS GAP ANALYSIS?
Free, private, 60 minute video call
Complete a diagnostic on your business situation, live with a member advisor
Answer questions and get a situation report before the call ends.
Figure out your leadership, compliance, HR, training gaps and more.
You’ll know if The Guild is right for you and what your top 3-5 risks are that you’ll tackle in the first 90 days of the membership.
Don’t want to join The Guild? You’ll still have your situation report.
QUESTIONS YOU MIGHT BE ASKING
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Yes. What you share in your Suitability Review stays between you and your Candidate Member Advisor. When we work with members, we have strict NDAs.
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That's part of what we help with. Members get a one-page business case built for their partners and leadership team.
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No. You won't get a binder that sits on a shelf. You get a Member Advisor, a plan, services and training, as well as the tools to carry out meaningful change in your business.
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It goes further. A coach gives you advice. The Guild focuses on you as a leader and on how your company runs day to day, with a Member Advisor, a board of specialists and a peer network of trades owners behind you. It’s not just annual planning or mindset. It’s tactics and execution.
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We'll walk you through membership levels on the call, once we know whether it's a fit. The suitability call is free.
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Yes, we'll help you lead through those awkward conversations you’ve been avoiding with staff. We'll make sure you're aligned legally too. For mental health support, we connect you with qualified professionals.
