Your Greatest Work Blog

[Part 4] Clarify Your Learner From Your Buyer Feb 25, 2022

You’re committed; you’re developing your learning offer and it’s starting to come together. Before you can successfully launch your learning offer, you need to stop and evaluate something absolutely crucial. You need to think about your buyer and your learner.

This clarification...

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[Part 3] Prepare For Your Course Launch Feb 24, 2022

So you’re on your way and you’re creating a new learning offer. Now’s the perfect time to prepare for your course launch. Don’t wait until you’re ready to enroll people before planning your launch.

I’ve made this mistake, and I’ve regretted it. Your...

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[Part 2] Prevalidate Your Course Idea Feb 23, 2022

When I first started my learning design business, I made a dumb mistake. I decided to create a course, but I didn’t connect with an audience. I didn't really even have an audience. When I launched, I realized that my audience wanted something different. I didn’t validate my learning...

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[Part 1] The First Thing to Do With a Course Idea Feb 22, 2022

Inspiration strikes. You have a new idea — many ideas — for a learning offer. Maybe you’ve been thinking about creating this new learning offer for a day, maybe you’ve been thinking about creating a learning offer for a year.

Either way, you’re stuck on one question:...

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Part 5: Why Licensing Content May Be The Most Passive Income Model Jan 03, 2022

You've been trying everything — absolutely everything — to achieve passive income with your learning offer and it's not working. You want to try something new, something promising, something that's actually passive income.

Then let me introduce you to licensing content.

This business...

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Part 4: How to Pivot When Passive Income Isn't Happening Dec 27, 2021

So this is an unpopular reality, but creating a learning offer doesn't equal generating passive income. There's a lot more that goes into it than that!

But a learning offer does make your thought leadership accessible, available, and useful to people. And a learning offer can lead to passive...

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Part 3: Growth Hacks to Scale Your Learning Business Dec 20, 2021

When people hear the term "growth hacks," they probably think of marketing. I'm talking about another kind of growth hack — a growth hack for your mindset. Sometimes we don't realize it, but our mindset is our greatest barrier to success.

And when it comes to developing a learning offer,...

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Part 2: How to Make Recurring Revenue From Your Course Without a Sales Funnel Dec 17, 2021

Not everyone is a natural-born salesperson. For some solo and small entrepreneurs, selling your work is one of the absolute hardest parts of their business. I get it. I'm really great at developing learning offers but I'm not so great at selling products.

That's why I found a way to sell without...

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Part 1: Creating a Learning Offer is Hard Nov 30, 2021

You need to be less offended by your own inability. It's okay — in fact, it's perfectly normal — to not know how to do some piece of your business really well. Since when do we have to do everything perfectly? We don't. That's a lie.

The reality is that creating a course, a learning...

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Small Changes & Consistency Get Big Results in PR & Learning Businesses Nov 24, 2021

How do you keep people accountable in your learning offer? Not just accountable in attendance and completion, but accountable in doing the work, accountable in implementing.

And how do you deliver the right amount of content? Not too much that your learners are overwhelmed but too little that...

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Are you ready to hire a learning designer? Nov 24, 2021

Catch the full details of this blog on my podcast, listen right here!

So you've got an idea for a course or training, should you get underway with a do-it-yourself learning product or should you hire a learning designer?

DIY learning products have their promises & their pitfalls. It's a topic...

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How to Avoid DIY Learning Products that Flop Nov 09, 2021

Real talk: we've all seen Pinterest fails or recipe flops and nearly died of laughter. Why? Because DIY projects are often much harder than they look.

The same goes for learning products. Just like it's easy to scroll through Pinterest and be overly confident in your abilities, it's easy to look...

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