#37: Who is Buying Your Training? Clarify the Difference Between Learner and Buyer

Season #3

You’re committed; you’re on your way to creating your learning offer and it’s starting to come together. Before you can successfully launch your learning offer, you need to stop and evaluate something absolutely crucial. You need to think about your buyer and your learner.

This clarification will affect your messaging strategy.

In this episode, I break down the difference between buyer and learner. When they’re the same, when they’re different and why does it matter

After I’ve clarified my learner and my buyer, I move on to preparing to research my learner’s needs — the topic of the next podcast episode in our series on creating learning offers.

Watch the Linkedin live stream Mondays at 1pm EST or catch the replay for a link to a downloadable worksheet with specific questions, structures, and prompts to help you create your learning offer.

Feeling a little uncertain?

I can help you create amazing learning experiences that get results. For more information, book a discovery call. I’ll help you break through your plateau and boost your learning experiences, coaching programs, and digital learning offers.

I’d love to hear from you, connect on LinkedIn, Instagram or email [email protected]

About Your Greatest Work

Through conversations with global leaders and the credibility of personal industry, Your Greatest Work digs deeper into learning design in useful and applicable ways.

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Watch Video: https://youtu.be/vHJNO78hUU8

Download Worksheet: https://www.boostld.com/livestream_worksheet