#36: Prepare For a Course Launch

Season #3

So you’re on your way and you’re creating a new learning offer. Now’s the perfect time to prepare for your course launch. Don’t wait until you’re ready to enroll people before planning your launch.

I’ve made this mistake, and I’ve regretted it. Your course launch is your runway. Devote enough time and effort to give yourself a strong launchpad.

For a successful course launch, you need a fairly significant time: anywhere from 60 days to 90 days. During this time, you need to nurture your audience, show up for them, find out what they want, and identify what they need.

Here’s the process I use to prepare for a course launch. This area isn’t my favorite and it's not my strongest area, but it's essential.

A quick note: this process is focused on course creators who are selling direct to consumers.

After I have a launch plan, I move on to clarifying my learner from my buyer — the topic of the next podcast episode in our series on creating learning offers.

Watch the Linkedin live stream on Mondays at 1pm EST or catch the replay for a link to a downloadable worksheet with specific questions, structures, and prompts to help you create your learning offer.

Feeling a little uncertain?

I can help you create amazing learning experiences that get results. For more information, book a discovery call. I’ll help you break through your plateau and boost your learning experiences, coaching programs, and digital learning offers.

I’d love to hear from you, connect on LinkedIn, Instagram, or email [email protected]

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Through conversations with global leaders and the credibility of personal industry, Your Greatest Work digs deeper into learning design in useful and applicable ways.

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Youtube Replay: https://youtu.be/JgBjTAxLtbA

Download Worksheet: https://www.boostld.com/livestream_worksheet