#36: Prepare For a Course Launch
So you’re on your way and you’re creating a new learning offer. Now’s the perfect time to prepare for your course launch. Don’t wait until you’re ready to enroll people before planning your launch.
I’ve made this mistake, and I’ve regretted it. Your course launch is your runway. Devote enough time and effort to give yourself a strong launchpad.
For a successful course launch, you need a fairly significant time: anywhere from 60 days to 90 days. During this time, you need to nurture your audience, show up for them, find out what they want, and identify what they need.
Here’s the process I use to prepare for a course launch. This area isn’t my favorite and it's not my strongest area, but it's essential.
A quick note: this process is focused on course creators who are selling direct to consumers.
After I have a launch plan, I move on to clarifying my learner from my buyer — the topic of the next podcast episode in our series on creating learning offers.
Watch the Linkedin live stream on Mondays at 1pm EST or catch the replay for a link to a downloadable worksheet with specific questions, structures, and prompts to help you create your learning offer.
Feeling a little uncertain?
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Youtube Replay: https://youtu.be/JgBjTAxLtbA
Download Worksheet: https://www.boostld.com/livestream_worksheet