Have you ever sat in a course or taken a program or been in a class or lecture and you just thought, I'm going to literally die from boredom in this. This is a terrible feeling. And do you want to be the course creator that makes people feel this way. I'm hoping your answer is no. And if that's the case today we're going to break down what makes courses boring. What makes them disengaging. And what can we do about it so that we do not become this person in our own business,
creating courses and programs for your brand can be a massive undertaking which could take years. The guests on your greatest work podcast have poured their heart, their soul, their finances into creating amazing products for their business, with the intention of reaching more people, generating more income spending less time while generating that income and achieving success in all of its forms. Let's welcome today's guest as we discussed their challenges joys and ambitions to transform lives with their learning offer. You can't generate passive income with integrity, until your offer is truly transformational and you can prove that it gets results for your clients. Clients are done with crummy courses, and we're going to talk about how to make your greatest work. I'm your host Manja Horner, some traits which were formerly a negative in my life, such as attention to detail out of the box thinking yearning to do things differently and dreaming bigger than anyone around me, these used to be my shame, but now they're my greatest asset, prepare for an intelligent conversation with people who are open for feedback and exercising humility as they continue in this pursuit of lifelong learning, grab a notebook and capture some strategies that you can implement right away. In the next iteration of your course.
I'm Manja This is season two of your greatest work podcast, I'm so glad to be spending a few weeks with you, talking about what makes courses. Great, and how you can increase the engagement in your programs and courses.
Today's episode is a little bit different because we're going to talk about what makes courses boring, and I'm sure that you have experienced taking a course or participating in a program, and it was really boring. So think about this on your own and create your own list. But let's talk a little bit about too much content. We can kill people with Borden, by having way too much in our program. If you come into a program and you, you know, get your login you're really excited to spend a few $1,000 on this new program or course and you're like wow this is awesome, and you get in and you see that it's like, hundreds of modules, what does that make you feel, does your body just want to run away. Do you want to call and get a refund like how does that make you feel.
I think that too many modules too many videos too much teaching too much content just can become information overload. And this can get really disengaging, especially for adults who are busy and just want to get to the heart of whatever it is they want to learn from you. So I want to challenge you, How does your course or program feel when you take a look at it from an outsider's perspective. Is there too much information in that. Can you cut it back.
I'm going to challenge you to think about how you can cut out the teaching, and focus on leading with the doing. Adults need to do stuff, try it, implement it before they're going to see any kind of change or any kind of habit forming behavior. So, where can you cut back on the teaching, and where can you lead in your program with an exercise or awareness or something that gets people to start doing what it is that you want them to do, you can always provide examples so that people can pull it up if they get stuck you can always provide a checklist or a useful little handy reference sheet for people to be able to go and read and get the gist. But let's treat adults, as if they know what they're doing, let's treat them as if they're smart, get them trying something or doing something, and then follow up with some support if need be. I don't think that people lack knowledge, what I believe is that people are lacking the effort to implement most successful people are so, because they have a habit of doing things that lead to that success, it's not because they don't know better. Well, I mean some people don't know better, but I'm just gonna say generally let's treat people as if they're smart, and help people improve themselves or see transformation by leading with activities that get them doing something.
Another thing is in facilitation so when you are actually teaching something. Is it interesting, is it engaging Do you have stories that are gripping people, is there, excitement in your tone is your delivery really engaging and exciting. Are you getting people to think about themselves in the scenario, because that is what people engage with is when they feel, oh yeah, I relate to this, this is totally relevant to me or really relatable or really applicable to me, lead with stories and examples and see how you can create that feeling of excitement when you're facilitating.
Another aspect of unengaging courses is when the flow is really disorganized. If it doesn't make sense if it's not tied to the goals of the program if it's not clearly laid out, and there's no sense of how all the pieces tie to an end result, people get disengaged, they are like huh this doesn't make sense and then because we are fickle folk, we tend to abandon something if it feels too hard, too annoying, boring, and we're going to go to something that feels easier, more exciting or more useful. We are battling with attention deficit in our adults, we are battling we're fighting that constantly you need to find ways to make sure that it's relevant for people right now, it's applicable it's practical so that they go, Yep, I can do this right now and I'm going to try it right now and like wow that gave me some instant feedback. So that's really awesome. I wish people were, you know, able to operate on a deeper level and I think some people are but you're running up against things that provide instant gratification and entertainment. And when you consider the whole person and how are they spending their time you're grappling for just a little bit of their time in this day and it does have to capture attention and get people seeing the transformation in order for them to commit the time on an ongoing basis in your program.
Another area that you can really bore people, or you can cause disengagement or an engagement is if the design itself is outdated or unattractive people are so used to seeing beautiful things beautiful design attractive imagery.
It's easy to make things attractive because there's a host of free and valuable templates and content to make your design look really great. So make sure it doesn't look like it came from the 90s or the 2000s, double check with that outside eye and if you haven't designed from, you know, a design conscious friend, get them to give you some feedback on it and open your heart to that feedback, accepted as a gift, if they're giving you some suggestions on your program that it's boring or there's aspects that are unattractive or the flow isn't working, welcome that feedback, welcome it with open arms, asked for feedback from people who are currently in your program, because this is the kind of information that's going to help you iterate and make changes that will improve your program for the next time it's being offered and this is what you want you want to be able to edit update, iterate, rather than having no feedback at all so be very open and welcome welcome that information.
Sometimes your program is too hard. And what I mean by this is, people, they find change to be challenging right people like to stick with what feels good what feels easy and familiar. So sometimes you can have stuff in your program that just is actually really hard and if it's lacking accountability or lacking support or lacking those kind of micro steps that are going to help somebody achieve a bigger goal. It can feel too hard, so look for the areas in your program that are a bottleneck, look for the places that are stumping people or where people are dropping off, because this is an opportunity for you. It's an opportunity for you to look at how you're currently delivering that segment, and think about how you can make it more impactful more engaging or get people a better result.
So there's lots of things that you can do with this information that we've just talked about now, but what more can you brainstorm in your own program, can you sit down with this with an objective eye, and think about what might be boring or disengaging look at the data that you have available to you from surveys or feedback that you're collecting from your audience, look at areas in your data or in your, your technology platform where people might be dropping off or quitting, videos, or, or dropping actually you know just in general, where are they stopping. These are areas that you should be addressing. If you can get people to work through those areas you're going to have better success overall you're going to have better completion of your programs, and you're going to have a more engaging course, more engaging program, you'll be able to ask people for referrals, you'll be able to ask for testimonials, and people will be happy to give it, they'll be happy to share, word of mouth.
Because the program worked for them, and because they are recommending something that's exciting and engaging. So thanks for listening to this episode of what not to do so that you can know what to do and how to iterate your program so that it's your greatest work.
Thank you for listening. Please share, leave a review on Apple podcasts and better yet connect on social media, it can feel really isolating talking into this mic, It's tough for an extrovert like me, so please send me a message, and let me know what you think of the show, I welcome feedback and ideas, because I too am always learning from you.