How you ever bought a course, program or a membership and spent a lot of money, got a couple of modules in, and then quit? Most of us have; it's super common and tons of your audience is doing the same thing.
The average completion rate is 15% industry-wide. That means, on average, 85% of your audience does not finish the course or program they just bought.
How does your completion rate compare? If you're scared to look (or even more scared now that you know), keep coming back here for more insight. There are a number of strategies to identify the problems and find solutions to get your learners finishing.
When you buy a course or membership that's not the right fit, what does that feel like as a consumer? Do you...
The key to applying these principles is to remember that people like self-directed, well-organized content that is relevant and applicable to them right now. With that in mind, here are some strategies for conveying content in a more engaging and learn-able way:
1. Stick to focused objectives to avoid knowledge dumping onto the learner. No one wants to read tons of irrelevant information; it's dry, boring, and inhibits the learner from actually learning what they want to learn.
Less is More
Rather, laser-focus on your objectives and tie these to the desired performance outcomes of the course. Guarantee that your learner will reach these outcomes. Lots of online "learning" simply pours unstructured information...
Yes, I just asked the un-askable question. The question that students, teachers, professionals, and educators of all sorts are asking themselves right now. The question that we're all scared to answer honestly when students worldwide from the youngest of elementary to the oldest of professional continuing education have no choice but to convert to this online model of teaching.
I know I've heard a lot of complaints that online learning isn't working. Complaints that it's not engaging, that it's too much screen time, that it's hard to handle, and that it's ineffective. Professionals complain, parents complain, teachers complain — 8-year-old screen lovers complain.
The truth is: online learning can work, if done right.
I have a lot of experience as an instructional...
1. Halve the Goal
From Jon Acuff’s book “Finish: Give Yourself The Gift Of Done”, we can apply this strategy to our own course design. He says that perfectionism prompts us to over-stretch. We believe that we have to set large goals for ourselves and our audience. The planning fallacy refers to human tendency to under-estimate the amount of time needed to complete a task. The bigger the goal, the more insurmountable it seems halfway into the process.
The Solution: Cut your goal by 50%. When you reduce the size of your course or module, or at least cut the learning...