4 Ways Produce Better Video Content, Easier

course creator course design entrepreneurship Jul 06, 2021
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4 Ways Produce Better Video Content, Easier
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Many courses involve video components.

Why not? Videos can engage your visual and audio senses, make the course seem more personable, and simply mix-up learning styles.

But we've all seen poorly done learning videos — well, we've all skipped past poorly done learning videos. So how can you avoid this and create effective video content?

Amanda Horvath has loads of experience creating videos and designing courses. She shared some top tips on how to create high-quality learning videos.

#1. Always structure your videos

According to Amanda, people often think that they can just sit down in front of a camera and record themselves talking. Well, that sort of winding free-form conversation may work in a podcast, but it's not effective for a learning video.

Instead, intentionally structure your videos. Break a topic into segments or a process into steps, then speak more freely on each of these steps. This gives your audience specific takeaways and makes your videos more consumable.

Something as simple as starting a video by saying "Today we're going to talk about X, Y, and Z" can go a long way toward clearly structuring your content.

#2. Invest in quality audio

Your microphone matters more than your video. You may have the most beautiful-looking video, but if the audience can't hear you properly, they won't find it engaging.

Rather than investing in camera, invest in a microphone first.

#3. Think about your camera presence

If you're recording a talking head video (the sorts of videos where someone just talks to the camera), it's important to think about your camera presence. You want your background to be nice, free-of-clutter, and professional-looking.

But your camera presence also includes, well, you.

Hand gestures, head movement, and shoulder movement all contribute to making you look alive and excited when you're talking. According to Amanda, something as simple as wearing a pair of earrings or lipstick can contribute to a more engaging video.

#4. Consider batch recording

Record multiple videos back to back to back. This will save you time in setting up your equipment and help you get in the flow of recording. Afterward, you can also edit in batches or you can outsource your editing.

... and these top tips are just scratching the surface! In this week's episode of Your Greatest Work, Amanda talks extensively about software she recommends, pairing videos with supplemental materials, and advice for outsourcing editing.

Tune in to hear more of Amanda's insights! Episode 12 is out now!

...

About Our Guest

Amanda Horvath

About Your Greatest Work

Through conversations with global leaders and the credibility of personal industry, Your Greatest Work digs deeper into learning design in useful and applicable ways.

Our mission is to end boring ineffective programs and courses by helping entrepreneurs change the right levers in their content and delivery while measuring learning results.

Listen to the most recent episode. Let's start the conversation about making your current work into your greatest work.

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